Trades Secrets: Contractor Marketing
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
Episodes
54 episodes
The Contractors Guide to Video Marketing in 2025 | Ep 53 | Trades Secrets: Contractor Marketing
In this episode of Trades Secrets, we have the pleasure of talking to Carl Kwan, an expert video marketing strategist with a YouTube channel of over 121,000 subscribers. Together we talk about Video Marketers vs Videographers, Carl’s 2025 predi...
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46:00
Episode 52 - 10 Tips for Contractor Marketing
In this episode of Trades Secrets, we go over the top 10 tips for contractor marketing to help you improve business growth and customer acquisition. We emphasize the importance of having a solid foundation in place before ramping up marketing e...
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23:45
Episode 51 - Light Em' Up Website Roast
In this episode of Trades Secrets, we focus on critiquing and analyzing one of our client's websites. Inspired by “The Roast of Tom Brady”, we perform a detailed review of their website while also roasting some of its flaws along the way.
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24:24
Episode 50 - The Google Leak: Sandboxin' Son of a
Welcome back contractors! In this episode, we dive into the biggest Google search algorithm leak in history, exposing thousands of APIs in a 2,500+ page document. We dissect just some of the bigger points from the leak, providing insights and a...
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41:32
Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon
Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better unde...
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30:37
Episode 48 - Top 5 Episodes of 2023
Welcome back contractors! In this episode, we look back at our 5 best-performing episodes of 2023 based on engagements and other metrics. While revisiting these episodes we discuss why we think they were so popular and give an overview of the k...
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15:41
Episode 47 - Why Google Ads is Risky Business
Welcome back contractors! In this episode, we dive deep into the topic of Google Ads and why it's not a silver bullet solution for contractors seeking leads. We discuss the potential risks and misconceptions surrounding Google Ads, emphasizing ...
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29:21
Episode 46 - Why SEO Proposals Are Apples to Oranges
Welcome back contractors! In this episode, we cover questions you should ask when searching for SEO companies/agencies and why SEO proposals are apples to oranges! We also discuss why each question is so important and help you understand how to...
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Episode 46
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27:39
Episode 45 - The State of Search (2024)
Welcome back contractors! In this episode, we cover key SEO trends to be aware of in 2024 and provide tips for contractors on how to stay ahead of the game. We discuss everything from SEO vs AEO, Google’s algorithm update, the importance of ...
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Episode 45
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32:47
Episode 44 - I Saw It On Social
Welcome back contractors! In this episode, we cover key marketing questions many of you have asked on social media such as how much should I spend on ads, where should I focus my efforts, is SEO worth it, should I buy backlinks, and how often t...
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Episode 44
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26:38
Episode 43 - Lessons Learned in Scaling a Successful Roofing Company with Erika Smith
In this episode of Trades Secrets, we cover key strategies for roofing company owners and entrepreneurs to scale their businesses.Our guest Erika shares her unique career journey through different roles in the roofing industry, from work...
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Episode 43
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25:27
Episode 42 - 2024 Marketing Musts for Plumbers
Welcome back, plumbers! In this episode, we cover the top marketing strategies you NEED to implement in 2024 to get your phone ringing with high-quality leads.We provide actionable tips to optimize your Google Business Profile, create ef...
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14:03
Episode 41 - Building Blocks of Branding with Britt Sawyer
In this week’s episode with special guest Britt Sawyer, we explore the core elements of your business's identity: Your Brand's Foundation:Learn how your brand communicates without words, logo variations, color palettes, and t...
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35:37
Episode 40 - Should I Do SEO for my Plumbing Company?
In this episode of Trade Secrets: Contractor Marketing, we unravel the essential strategies and must-knows for plumbing businesses aiming to boost their marketing prowess.First up, we dissect the perennial question: "Should I do SEO for ...
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14:40
Episode 39 - There's No Easy Button for SEO - Not Even with AI
In this week's episode of Trade Secrets, we're talking about the pitfalls of "Fast & Easy SEO". Is it all that it cracks up to be? Or will the quick and dirty approach actually hurt you in the long run?
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28:22
Episode 38 - Behind the Blueprint - Tips From Randy Brothers a Leading Voice in the Roofing Industry
In this week's episode of Trade Secrets, we dive into the world of contractor marketing with the seasoned expert, Randy Brothers. With decades of experience in the industry, Randy has fine-tuned marketing techniques that have propelled his busi...
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28:02
Episode 37 - Interview with Matt Bertram
Matt Bertram is a multifaceted professional with extensive expertise in digital marketing and brand development. He co-owns and holds the majority stake in Houston-based EWR Digital, a leading digital marketing agency he's been with for over tw...
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1:07:03
Episode 36 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 3
Welcome back to the final installment of our 2024 Marketing Plan series! In this episode, we're diving into the crucial execution phase. It's time to turn those plans into action and see your marketing strategy come to life.Here's a bre...
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14:30
Episode 35 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 2
Welcome back to Part 2 of our essential guide for crafting a potent 2024 marketing plan. We'll dive deep into completing a thorough SWOT analysis, followed by an insightful competitive analysis. Learn to define clear marketing goals, including ...
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18:28
Episode 34 - 2024 Marketing Plan: Why Now is the Time to Get your $H!# Together - Part 1
🚀 It's that time again - time to start planning your marketing strategy! 🚀Join us in this insightful video as we dive deep into the essential steps for crafting a successful marketing plan. We'll cover:1️⃣ Analyzing Your Curren...
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17:09
Episode 33 - Behind the Blueprints: Getting to Know Amanda
Amanda Joyce, your esteemed host, shares her personal odyssey into the world of contractor marketing. Discover how her passion for marketing blossomed from her early career, leading her to become a beacon of guidance for contractors seeking to ...
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30:18
Episode 32 - Behind the Blueprints: Getting to Know Devon
In this episode, we're excited to introduce you to the driving force behind the invaluable contractor marketing advice we provide. Prepare to gain a fresh perspective on the world of contractor marketing, enriched by Devon's expertise and uniqu...
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34:43
Episode 31 - The Raw Truth: Agencies Aren't Perfect
In this eye-opening video, we're diving into "The Raw Truth" about agencies – admitting that perfection is elusive, even with the best intentions. Join us as we unravel the range of errors and inefficiencies and provide valuable insights into i...
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25:53
Episode 30 - Google's Tool Shed: Free Tools & Why You Need Them
In today's episode, we take you on a journey through Google's Tool Shed, revealing a treasure trove of free tools that can revolutionize your marketing strategy. Discover why you need to care about these tools, as they are not only cost-effecti...
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26:57
Episode 29 - 7 Common Pricing Mistakes That Are Crippling Your Business with
Are you a contractor, builder, or remodeler struggling with your business's financials? Join us for an insightful interview with Randy Stanbury, an accomplished entrepreneur and business coach, as he shares the key to success in the constructio...
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44:13