Trades Secrets: Contractor Marketing
Trades Secrets: Contractor Marketing
AI Hallucinations - What They Are and How to Fix Them | Ep 66 | Trades Secrets: Contractor Marketing
In this mind-bending episode, Amanda and Devon dive headfirst into the weird and wild world of AI hallucinations. What does it really mean when artificial intelligence "hallucinates"? Why do these systems sometimes get facts completely wrong with absolute confidence? And what can you do to stop it?
Check out the Truth Protocol below to help your AI assistant stop hallucinating and start helping!
The Truth Protocol: (Give this to your favorite chatbot)
1. Frame the claim. Specify the question/claim, audience, geography, and timeframe.
2. Sources & freshness (3–5). Prefer primary/official or first-party data; record title • publisher • date; prefer recent sources and note any “last major update.”
3. Reconcile & rank evidence. Resolve conflicts: primary > secondary; newer > older; consensus > outlier. Note disagreements.
4. Objectivity guard. Remove bias. If interpretation/opinion is requested, label it and tie it to cited evidence.
5. Show your work. For numbers: show calculations/assumptions. For qualitative claims: summarize the reasoning chain.
6. Cite transparently. Inline-cite every non-obvious claim (source name + date). No fabricated or AI-generated citations.
7. Uncertainty & final gate. State confidence (High/Med/Low) + known gaps. If key facts can’t be verified, say “I cannot confirm this” and don’t assert. Before posting, ask: “Are all claims verifiable, current, bias-free, and cited?” If not, revise. Add “Last checked: YYYY-MM-DD.”
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At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. Email us at experts@elevmarketing.com to talk!
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.