Trades Secrets: Contractor Marketing
Trades Secrets: Contractor Marketing
Raise the Roofle: How Smart Contractors Are Selling Roofs in a Click | Ep 63 | Trades Secrets: Contractor Marketing
In this episode, we sit down with Roofle’s Matthew McDaniel and Chris Morris to uncover how instant roof quote technology is transforming the way contractors sell, market, and scale their businesses. From its early beginnings as a B2C experiment to its evolution into one of the most impactful SaaS platforms in home improvement, Roofle is helping contractors close more deals, build trust faster, and operate with unmatched efficiency.
The conversation dives deep into how buyer behavior has shifted in the era of instant answers, why pricing transparency builds credibility instead of fear, and how agencies like Elevation Marketing are using Roofle’s reseller program to give smaller contractors the same edge as major players.
Episode Highlights:
- How Roofle Was Born - Matthew shares how his background in contracting inspired Roofle’s creation and how the team identified a massive gap in online sales enablement for roofing.
- The Power of Instant Quotes - Consumers now expect instant answers. Roofle empowers contractors to meet that demand while improving transparency and trust.
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At Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.