Trades Secrets: Contractor Marketing

Episode 49 - Tech Talk: Bringing Clarity to Marketing Jargon

• Devon Hayes & Amanda Joyce

Share episode

Welcome back contractors! In this episode, we take a look at common marketing jargon you may have heard either with your marketing agency or on social media. If you’ve ever felt confused hearing some of these terms or want to have a better understanding of marketing lingo, then this is the episode for you!


Episode Highlights:

  • Host - The server where your website is hosted and stored
  • DNS - Domain Name System, which translates domain names (like mywebsite.com) into IP addresses so browsers can find your website
  • CDN - Content Delivery Network, a distributed network of servers that can deliver website content (like images, videos, CSS) faster
  • Google Analytics 4 - A free Google tool that provides data on how users interact with your website
  • Google Tag Manager (GTM) - A tool to manage website tags (like Google Analytics, Facebook Pixel, etc.) in one central location
  • SERPS - Search Engine Results Page
  • Domain vs URL - A domain name is a human-friendly text form of the IP address. URL is a string that represents the complete web address of any web page


Missed an episode? Catch up with our full playlist of TradesSecrets podcasts found here: 

Plus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.com 

Find out how we can help you grow your business: https://elevmarketing.com/ 

Read about the latest in the field: https://elevmarketing.com/blog/ 


Connect with us on social media:


At Elevation Marketing we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!



Find out how we can help you grow your business: https://elevmarketing.com/

Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.